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I’m a creative specialist and senior designer with 10+ years’ experience across content, campaigns and digital design, from BBC Worldwide and MTV EXIT to startups, advocacy and public health. I help teams turn complex ideas into clear, on-brand content and motion that works across web, social and video.
I’m comfortable working end-to-end: developing concepts, adapting complex information for different audiences, designing for web and social, and producing video and motion content that stays true to brand and is easy for teams to implement. Whether you need a hands-on creator, a strategic partner or a bit of both, I’m used to wearing multiple hats and integrating smoothly with internal teams, not sitting on the sidelines as “just a freelancer”.
I’m currently looking for a role where I can bring a broad creative toolkit into a collaborative team environment—ideally positions that sit at the intersection of content, campaigns, design and motion. I’m especially interested in senior designer, creative specialist or communications roles where I can help shape ideas, develop concepts and then stay close to execution across digital, social, video and print. I work best in organisations that value clear storytelling, evidence‑informed decision making and accessible design, whether that’s in advocacy, public health, education, government, not‑for‑profit or values‑driven commercial teams.
Conduct comprehensive stakeholder interviews to gather project requirements, perform in-depth user research to uncover pain points and preferences, and analyze market trends and competitor offerings.
Engage in brainstorming sessions to generate innovative ideas, create wireframes to establish layout and functionality, and develop high-fidelity prototypes that bring the design to life.
ensure the design effectively meets user needs and functions as intended. This phase focuses on validating design decisions and making necessary adjustments based on user feedback.
To finalise the design and oversee its implementation while evaluating its impact. This phase ensures a smooth transition from design to development and assesses the success of the project post-launch.
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